Krantz consolidates its position in the British market
Aachen/Rochester/Essen. Krantz GmbH, the Aachen-based specialist for ventilation and air cleaning systems, is stepping up its activities in the British Isles, and to this end has now fully acquired a former sales partner based in Rochester, in the English county of Kent. As a wholly-owned subsidiary, Krantz Limited will further develop the parent company’s business in the United Kingdom and Ireland in the future.
“In acquiring Krantz Limited, we are continuing to push ahead with our internationalization strategy. At the same time, the acquisition will enable us to benefit directly from our economic success in the British and Irish markets in the future,” says Thomas Schmukal, Managing Director of Krantz. An aspect that Norbert Schröder, Managing Director of Krantz, likewise emphasizes: “With this acquisition, we are now seizing the opportunity of gaining attractive access to the market which will be extremely beneficial for many products in our broad portfolio.”
The Aachen-based company specializing in exhaust ventilation systems is part of the Essen-based energy group STEAG GmbH, and has been successfully selling products on the British market since the 1980s, initially through external sales partners.
UK is a major foreign market
The United Kingdom and Ireland are the second most important foreign market for Krantz components after Switzerland, with Krantz Limited having taken over the rights to the name and the exclusive representation of Krantz products in the Filter and Damper Systems and Air and Climate Solutions divisions for the UK and Ireland in January 2018.
Integrating the former sales partner with its five-strong team is the logical step towards expanding sales activities in an important foreign market.